ChatGPT and Perplexity Barely Cite the Same Websites
New research found only 11% overlap between which sites ChatGPT and Perplexity cite. Here's why, and what it means for your strategy.
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Google Is Changing How AI Mode Explains Its Own Links
Google is adding more links inside AI Mode, plus short notes on why each one matters. Here's what that means if you want to get cited.
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Off-Page Signals in AI Search: How Much Do They Actually Matter?
Backlinks correlate with AI citations at r=0.22. Brand mentions correlate at r=0.66. Here's what that gap actually means.
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Keywords vs. Prompts: What Actually Matters for AI Search Ranking
AI search queries average 70-80 words, not 3-4. Here's how query fan-out changes what you should actually target.
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Does a Different Mobile Site Hurt Your AI Search Visibility?
Google's mobile-first indexing has a safety net for device-specific templates. AI crawlers don't. Here's the actual risk.
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How to Check If Google and AI Bots Are Actually Seeing the Same Page
Googlebot renders JavaScript. GPTBot, ClaudeBot and PerplexityBot don't. Here's exactly how to check what each one really receives.
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Your SEO Ranking No Longer Predicts AI Citations, New Research Shows
A 5.35 million-citation study found earned media drives 84% of AI answers while paid content barely registers, and what that means for AEO.
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The Technical Schema Markup Checklist for AEO & GEO
Which JSON-LD schema type to use for which page, the exact FAQPage structure, and the one drift bug that breaks schema most often.
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What the Princeton GEO Study Actually Found (and How to Apply It)
The real methodology and numbers behind the most-cited GEO research, what actually moved citation rate, and what backfired.
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How GPTBot, ClaudeBot and PerplexityBot Actually Crawl Your Site
The technical differences between AI crawlers, why robots.txt typos silently fail, and why one major engine doesn't reliably respect it at all.
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Does Schema Markup Actually Get You Cited by AI? What Google Says vs What Happens
Google says AI Overviews need no special schema markup. AI Mode still uses schema heavily to verify claims and trust sources. Both are true at once, here's how.
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The 7 AEO Factors That Actually Move Citation Rate
Entity consistency, freshness, structural clarity and four more. Here's what research says actually predicts whether AI engines cite a page, ranked.
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Why ChatGPT and Perplexity Cite Completely Different Sources
ChatGPT and Perplexity agree on almost nothing when it comes to citations. Here's what the data actually shows, and what it means for where you focus your AEO work.
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How to Audit a Page for AI Citation Readiness (Free AEO Audit Tool)
A step-by-step walkthrough of checking whether ChatGPT, Perplexity, Claude and Google AI can actually read and cite your page, using a free AEO audit tool.
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AEO vs SEO vs GEO: What's the Difference (and Do You Need All Three)?
SEO, AEO and GEO overlap but aren't the same thing. Here's what each one actually optimizes for, in plain terms, and why most sites need all three.
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What Is AEO (Answer Engine Optimization)? A Practical Guide
AEO is the practice of making a page easy for ChatGPT, Perplexity, Claude and Google AI Overviews to read, extract, trust and cite. Here's what actually changes.
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